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ADM Launches Campaign

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By: Sean Moloughney

Editor, Nutraceuticals World

Archer Daniels Midland Company (ADM), Decatur, IL, has expanded its NutriSoy® Soy Protein Branding Partner Program with the launch of the “Expose Yourself” campaign. The campaign targets potential branding partners, encouraging them to expose their products to the more than 200 million consumer impressions that NutriSoy soy protein generates through national advertising, a website, health professional events and a sponsorship of the American Heart Association’s Heart Walk. The consumer campaign includes full-page print advertisements that promote NutriSoy soy protein alongside a one-third page strip ad featuring brand partners’ products. The campaign also features radio spots that can be tagged with information about branding partners’ products. Those products can be featured on NutriSoy.com, a consumer website that promotes the benefits of NutriSoy soy protein.

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